There are some SEO tips that will never alter and will always be applicable to your SEO efforts. These free tips will take time but will act as a magnificent investment in your business. The SEO tips that I am going to share with you today are based on linking strategy and keywords integration.
Linking Strategy:
You see lot of search engine optimizers or site owners that are new to the industry that focus all their labors on building inbound links to their home pages. This is not correct and will decline your link building effectiveness.
Before I go into how you are supposed to build links and where those links should be pointing, I want to make clear about what an effective link is. An effective link should come from a relevant page, a page that is based on a theme of a page you are linking to. The link must also come from a page with high Page Rank, this may be difficult at first but will improve as your site builds credibility. Finally a link should also be anchored with your targeted keywords, this will increase your keyword authority.
So where these links should be pointing. Well you be supposed to create a page based on one or two targeted keywords. Then you should effort to create quality links to each page that you create. So if you had 30 keywords you wanted to target you would have to create 20 - 30 pages with links going back to all of them. This is what is known as deep linking and will immensely improve your search engine marketing campaign.
Keyword Integration:
Integrate your keyword phrases into each page's unique Title tag. Title tags are important because they're given a lot of power to every search engine. Make sure that it precisely reflects the content of the page it's on, while also using the keyword phrases people might be using at a search engine to find your stuff.
These SEO tips and tricks are those tips and tricks that will never change and tips that if completed right will leave you in advance of most competition. The main thing to remember is relevancy. The more relevant your link and keywords the more useful it will be.
As I said at the start of the article, most SEO tips will change and modify as time goes on but relevant, high quality, anchored links deep linking to your site and integrate keyword phrases into each page's unique Title tag is something that will not be changing anytime soon.
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