WEBSITE PROMOTION

Running an online business from home means that we have to develop a wide variety of skills. We have to undertake Internet research, understand statistics, so we can monitor our success, know some basic programming, be an author, manipulate graphics, develop our marketing skills, understand market trends and so on and so on.

Before we know it we are managing a hectic schedule and start to take short cuts and forget some of the basics. One of the things that often slips is paying attention to Search Engine Optimisation. In any case aren't the rules for SEO changing all the time. If you mess too much with it don't we run the risk of having our sites banned by Google. Isn't it better to concentrate on other things, like bringing visitors to our sites using articles, or pay per click ads?

The other thing is it all seems too scientific. Complex algorithms measuring key word densities and LSI's (whatever they are). And, in any case, how can we compete on SEO with the big boys with their mega sites and massive budgets.

Well, first, as professional Internet Entrepreneurs, or budding ones, it should be a normal part of our work routine to ensure proper professional personal development. This should include aiming to enhance all of our skills. Therefore a good knowledge of the basics can only stand us in good stead. No, of course we cannot match the massive SEO efforts of our larger and more resourced neighbours on the Internet. But, even the simple basics can make a difference.

A well written web page prepared according to sound SEO principles will contribute to your efforts to get visitors from other efforts, PPC costs will be lower and Adsense revenues higher. The impact of your article marketing campaign will also be enhanced. And, in the longer run, anything you do to get more visitors to your site also contributes to your Search Engine Optimisation. It's like a vicious circle.

So how do we implement the basic principles. Research on the Internet will soon yield the basic steps you need to take. There are plenty of sound authorities on the subject. Implementing good SEO is best done at the early design stage of your website and web pages and will inevitably affect the overall design. What is more difficult is to retrofit an existing website where no or little consideration is given to SEO. In this case it might be an idea to consider a complete rebuild and give that site a whole fresh start.

We also need to make sure that in our quest to get to the top of the google rankings we don't do anything which can lead to being banned. Going over the top in implementing your SEO strategy can have the opposite of the intended effect.

The important thing is to concentrate on that which is easier to implement and don't let too much concentration of stuffing your site with keywords and key phrases detract from the visitors experience when they go to the site. It is all about striking a balance between content, structure and attention to some of the finer points of SEO.

Want to know more? Go to www.e-bookcountry.com website where you can find more great and easy tips for SEO