Saturday, January 31, 2009

Drive Traffic Using the Tell-A-Friend Script

A lot more and more website owners have the most notable dilemma, which is how to increase the amount of traffic flow to their websites. Through out the past few years a number of methods have been created to rectify this situation. Whilst number of them will work there are a lot that are likely not to even make the smallest impact. One of the techniques that have been the origin of lots of success stories in sending traffic to websites is viral marketing. Viral marketing is designed to use the tendency of a visitor to share information they may find informative, entertaining or amazing.

Loads of companies count on this method to help spread their products and grow the popularity of their business or their website. Viral marketing utilising a number of mediums that try to bring out this type of behaviour, it may be in the form of a thought provoking story, an addictive flash game, or an amusing video and load of others that may possibly catch a person's fancy.

This special form of marketing is usually very cost effective and is a great tool for any business to use. The advantages normally out weigh the cost and the efforts to initialize this marketing system. All websites will immensely benefit from some type of viral marketing.

Tell A Friend Script One of the simplest techniques in viral marketing is to use a tell a friend script. This is a straight forward programming script which you can add to the programming of your website. Basically, a tell a friend script is installed in the webpage's with a media placed next to it so that a person may simply send the media to a list of his friends or his family members. The fundamental concept of a tell a friend script is a script where people can their name and, e-mail address, then the recipient's e-mail address and then send the media to the intended recipient much like an e-mail with an attachment. When the recipient gets the e-mail he wouldn't view the email as spam mail because he will notice the sender's details as a person he or she knows or is familiar with.

Tell a friend script gets rid of greatly the ability of being blocked as it uses the information that has been added by the sender. This will result in a wider spreading of this marketing method. It might seem quite underhanded but it is a very effective method. When the e-mail is sent and opened the sent media will be read, viewed or played. Together with the mail there would be a good brief description of the business or website that is sponsoring the media that has been sent. This gives invitation for the introduction of either the website, business name or its products. And don't forget to add to that another tell a friend script.

Yep! You guessed it, then the whole process repeats it's self again. When more people begin to use the tell-a-friend script, that will mean that more and more prospects will know of the existence of the sponsoring business or website. Prospects that read the ads within the mail and liked what they saw would go on to click on the link and visit the website (i.e. your website!). This will increase traffic to you website resulting in a higher number of possible customers.

Tell A Friend Script Availability A tell a friend script is a very easy to use and doesn't need a complex method of programming. Actually, you can just copy and paste a script and easily add it onto the intended page. And finding one is even easier. All you need to do is go to a search engine and write into the search box "tell a friend script" then just hit enter or click go.

In the search results pages there will be many listings that will send you to a number of websites where you may access a tell-a-friend script. After this it is just a simple case of looking and searching for the right script and then copying it into your intended web pages. Using a tell-a-friend script and this viral marketing technique you can send traffic to your website that wills possibly meaning great profits. This is a straight forward and non harmful script that presents great advantages for low cost mixed with great creativity and foresight.

It is important that you take your time when using a tell-a-friend script. If your media that you choose doesn't get the exposure that you expect of it, it might take a bit of time before it starts taking viral effect. But eventually loads of people will see your ads and there is huge probability that they should visit your website increasing the traffic to your website.

Friday, January 30, 2009

How Do I Get Backlinks to My Website

Are you looking for an inexpensive and easy way to gain backlinks to your website? There are quite a few ways to for you to get backlinks to your website, alot of which are free and very simple to do.

Getting backlinks does not need to be expensive or difficult and it should not cause you a whole lot of stress trying to get good backlinks.

Here is a few quick steps you can take to get backlinks to your website:

  1. Write articles.

  2. Try to write original articles and submit them to article directories. In the bio box include a link back to your site.

  3. Make a Squidoo Lens or a Hubpage.

    Creating a squidoo lens or a hubpage is quick and easy. Make it about your website and sprinkle your website link throughout the page.

  4. Use social bookmarking sites

  5. Sites like Digg and Stumbleupon are great ways to get backlinks to your website. All you need to do is create an account and submit your links

Using the suggestions above you should be able to create numerous backlinks to your site without much hassle at all. Take some time everyday to continue creating backlinks to your site.

Thursday, January 29, 2009

SEO: Website Optimization Is Now Easier Than You Might Think

Stop believing that Search Engine Optimization is something only techies and webmasters know how to do. SEO is simple once you see how a few simple changes that anyone can implement can mean the difference between website success or failure.

Internet traffic generation is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more webmasters are learning to optimize their websites for greater rankings. If you fall asleep at the keyboard, so to speak, you will get buried by your competition and become one of the many failed Internet Marketing sites.

Search Engine Optimization or SEO is a term widely used today by webmasters. It sounds "geeky" but it's really simple when you peek behind the curtain and see just what goes on. For the past few years and for the next ten years or so, search engines will be the most widely used and popular internet tool that people depend upon to find products, information, or just plain fun in a super fast way.

Think about this fact: Most people that use search engines use only the ten top search results on the first page. So, getting your site listed on the first page, more so in the top three listings, is a measure of success in search engine optimization.

It's a no-brainer: The higher you rank on the first page, the greater your ratio of probability of being clicked on by someone seeking the kind of information you offer. In other words, the more traffic to your site, the more business you rake in and the more money you will make.

So, it is essential to grab a hold of a spot on the first page of results and work to make your listing climb to the top. This is easier than you might think because most websites are not using solid SEO techniques and can easily be knocked out of their top position.

Each day is a new day for you to learn how to get your e-commerce sites noticed by using smart search engine optimization tricks. It is imperative to implement smart tactics if you want to make your site rank higher and higher everyday. Why? Because search engine traffic is free traffic. It's called "organic traffic." It's traffic you do not have to spend a penny to get.

With search engine optimization you can get the benefit of generating a high traffic volume for free.

Let's just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you may get a good number of sales. But, if you get only twenty hits a day, you likely will only get one or two sales if any at all. With less traffic, your selling proposition must be pretty powerful to make any sales. It's a number game you see.

So, once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site get a top ranking in the results of search engines. Getting yourself on the first page, better yet in the top half of the page, will ensure that your site will generate public awareness of your existence and subsequently generate more traffic, traffic that could lead to greater income. That's what it's all about: Traffic equals Sales!

Search engine optimization does require some work on your part initially. For each of your websites, you need to implement some simple tweaks that take some thought to maximize your results. But, again, this is not geek stuff at all. The tweaks you can make are simple and, once implemented, you can forget about your site and move on to build even more sites.

There are several aspects you have to change in your site, or add, to achieve strong search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme and placing that information into key sections of your site.

You may also need to edit your sites content so that you can place the right keyword phrases in your content without making your site look too commercial. The idea is to keep it light and informative.

Search engines have certain rules and guidelines to be followed when making your content applicable and attractive to search engine spiders. You'll need to learn the rules so your site is search engine friendly.

You will also need to collaborate with many other sites to get link exchanges and page transfers. The more inbound and outbound traffic generated between your site and other sites are one of the components search engines use to rank sites.

Take some time and search the internet for free guidance and tutorials. Tips, guidelines and methods for search engine optimization are easily found on line. Read as many articles you can find that can help you optimize your site in search engine results. The more knowledge and information you gather the better. Apply your new knowledge to help you in getting those higher rankings. This may require a little time and effort on your part but the benefits will be astounding.

If you can part with some money, there are many sites on the internet that can help you learn search engine optimization. There are also many sites that find profitable keyword phrases that will help you as you decide the best changes you can make to your site. There are also some content writers that have lots of experience in writing keyword laden content of good quality, the kind of content that search engines love to see. The better the quality of your content, the better your ranking will be.

Now you know why search engine optimization is so important and why you must learn how to implement it. Remember, you need search engine optimization to be on the first page of search results so you can begin to realize some financial gain from your efforts.

Start today and soon you will see the benefits of search engine optimization.

Wednesday, January 28, 2009

Get Your Website Ranked High In The Search Engines

Get Your Website Ranked High In The Search Engines

Trying to make money on the internet? Attracting readers to your website is the most important task you will have to do in order to be successful. Probably the best way to do this is to get your website ranked on the first page of search results for the major search engines.

You may be thinking, "But why?" Well, because this ranking on the first page of results will give you the ability to get quality, hungry people to your website, (and money-making offers), without costing you a dime!

The result? Any sales you make off of your free website ranking will be 100% profit. That's PURE profit! But of course, the golden question is "But how do I do this?"

As we know, search engines are confusing and even intimidating. They always seem to be changing, and they rely on these top secret, super high tech algorithms that are best left to the Einsteins of the world. These mathematical equations try to deliver the most relevant results for their searchers.

But if you break it down into nuts and bolts, search engines are not that complicated in regards to your website rankings. It just takes some effort to learn and understand how they work. And it's reasonable to assume that if you know how they work, you can get your website ranked in the top 10 results of any search engine you want! Once you obtain this ranking, you'll notice the money starting to roll in!

The nuts and bolts of search engine rankings comprise a recipe of several factors. These factors tell the search engines what to look for in determining the relevancy of your website for a particular keyword. Some of these important factors are: Page Title, File Name, and Contextual Links. There are other factors in this recipe but these three are the easiest to understand.

The first factor in the recipe is the page title. When you do a search on Google, the results will show the title of the page as the first big, blue hyperlink. Search engines perceive that if a keyword is in the title of the webpage, then this webpage is relevant to the search query. These pages will get a higher ranking than those pages that don't have a keyword in the page title.

The next factor is the actual file name. This name is the HTML file of the webpage and is important to search engines. Most website homepages have the file name "index.html". But if you change the name of your file to the keyword you want to rank for, then the search engines will pickup on this as being more relevant. So for example, if you want to rank your site for the keyword "dogs", you'd want to name your homepage "dogs.html". This little trick of having your keyword in the actual file name of your page will alert the search engines that your webpage is most likely relevant to that keyword.

The last factor in our discussion is contextual links. These links are hyperlinks within the content of your website. They let the search engines crawl through your entire site. For example, if you link a "dogs" page from your homepage using the keyword "dogs", the search engines can determine the relevancy of that page to that link.

These are just three factors in the complex recipe of factors that the search engines use. You need to learn how to use them in order to get your website ranked for your desired keywords. Once you apply these factors to get a high ranking, you'll be kicking yourself for not learning them sooner!

c: Secrets of Earning Online

Franklyn Jacobs's Secrets Book: Secrets of Earning Online can be a lifeline to save a lot of hard working people. Most of us have been hit hard by the falling economy. We need a system that can be worked from the comfort of our homes and provide us with the ability to be able to bring in some extra cash or the possibility of a full-time income.

What Franklyn Jacobs provides is a way to make a substantial living without having to go to to a place where they (corporate America) don't care whether you are there or not.

This is not a get rich quick scam or multi-level-marketing, but a 100% legitimate online opportunity that people are using and getting results to escape the "rat race".

With the Secrets of Earning Online you won't need any special internet skills which makes this an opportunity that the majority of us can participate in.

Think about it. What would it be like if your toughest choice was when you had to get up in the morning ... or the afternoon? Would you like to be able to walk into your "office" and see how your income streams performed while you were sleeping?

Don't you wish you could finally use that computer thing to make a living instead of sending emails and playing games? How about being able to work when you want instead of punching a timeclock? How would you like to know that every dollar you made was coming back to you instead of the company?

The income streams can be set up in a very few minutes and possibly be bringing profits shortly there after. It's so easy that once it is set up the income streams can run completely automated.

With Franklyn Jacobs's Secrets Book: Secrets of Earning Online you owe it to your self and to your family to prepare for what the future holds for us. The definition of insanity is doing the same thing over and over and expecting different results.

Tuesday, January 27, 2009

RSS- A Powerful Marketing Tool

In order to enhance your online presence, it is important to incorporate various marketing tools in your marketing campaign. Up till now, most Internet marketing tools could be used only for specific Internet marketing activity like, direct marketing, search engine marketing,ecommerce, Internet advertising and so on.

But RSS is such a single, powerful marketing tool that combines the potential of entire marketing tools.

If you have an online business, you must understand what RSS is. To put it simply, RSS is a content delivery channel that allows you to deliver Internet content to your target audiences. This enables you to eliminate a large part of the external noise and at the same time, overcome the shortcomings of other delivery channels like, E-mail. RSS gets your content delivered to end-users in a very simple and quick manner.

RSS content is delivered with the help of RSS feeds. Simple files are structured in a specific way. These files contain basic information about the RSS feed like, RSS feed title, logo, description, URL and the real content in the form of individual content items. These content items can be individual stories or description of articles that are published on the Website. RSS allows website owners to easily deliver information about their specific content to users as the content is presented in a linear list.

This method of delivering your content through RSS can be compared to e-mail content alert services, which send you the e-mail message if the content you are interested in is published on a specific website. It lets you know that the new content or article you are interested in is available on the Web. But, the main advantage of using RSS is that it gets your content delivered without any obstacles present in other delivery channels.

RSS has lot of other important uses. You can use RSS to distribute you content through other websites also. This ways you can generate more traffic. You can promote your RSS feed through various specialized RSS search engines and increase your search engine ranking. RSS can be used to boost your sales, target your marketing message by customizing your feeds for your customers and giving them the content that they want.

With the help of RSS, you can also create digital catalogues that provide latest product updates to customers. Here are some of the ways you can benefit by using RSS: • Direct marketing • Public relations • controlling you online content • Customer Relationship Management • Advertising • Internal communications • Search engine optimization • Lead generation • Online publishing • E-commerce

Indian Website Marketing Company

PHEUNIX is one of the most promising and reliable Indian web site marketing company.

PHEUNIX is the name of experienced in Web site Outsoucing, Website designing, Web development, Web site Promotion (Online Marketing), Site hosting, Domain booking, Implementing web technologies and provide relevent website services in India. Company provides web solution's for E- business, Services including various sectors. Company manages website and takes care of all constant online services. Pheunix is working since December 2006. We have worked on a huge variety of different websites in all shapes and sizes, and have dealt with problems as varied as they are complex. We provide 24 to 48 hours customer support.
Pheunix believes in providing the latest and best technology to our clients.

Our experts are highly experienced and versatile enough to provide the best of the class solutions for any kind of business running at optimum performance levels and offer extensions to the functionality of your new edge business solution.

Why you develop your website with Pheunix?
Client oriented services
Comparative best & affordable prices
Customize website services
Field Expertise
Innovate new ideas
Latest & updated Technology
Passionate about work
Quality assurance
Reputed concern
Result & output oriented job
Superior Customer Support
Vast portfolio
Working Experience

Pheunix offers you:

• Web Design
• Dynamic Web Development
• E-Business Solution
• Website promotion and online marketing
• Web Hosting
• Domain Registration
• Maintenance and Support

Monday, January 26, 2009

Great Website - Great Daily Deals!

Are you looking for a great daily deal website?

There are so many websites out there selling shoppers with daily deals. Deals from simply gift cards to gadgets, electronics, apparels, cameras or ipods...

With so many websites out there, which one is the best? I have been reviewing, searching and researching for a long time...and I can tell you that there is one website which is really a good DEAL!

If you are, like me, interested in good deals, try check out this website: Dillyeo!

What is this website all about?

Per described, Dillyeo is a daily deal website that sells a COOL item a day for the LOWEST PRICE on the net.

I was first recommended by a friend who spends hours daily on the net to look for cool deals. He told me that Dillyeo sells all different kinds of cool gadgets. Any gadgets (like cameras, ipods, tvs, electronics) that you can imagine are being sold on the website.

So, I checked out this website. I have to say I was impressed. The gadgets selling on Dillyeo are cool, fun and unpredictable! Yes, unpredictable! Because it is selling a cool item a day, it makes you want to visit it the first possible minute when the website changes to sell to a new item!

The best thing is it shows the competitor's price. So, you know you are buying at a great bargain. Just like the dirt devil cone that they are selling today, it is selling at $29.99, when you will have to pay $39.99 at amazon or $40.41 at walmart!

So, if you are into great deals, check out this Dillyeo!

Sunday, January 25, 2009

Why Alexa rank is important

Having a website whether it is a commercial, personal, or moneymaking site is like joining is a very tight competition that one must win over the other. Unless you don't want others to see your website and if it password protected, you are not a part of competition.

Most SEO experts ignore Alexa rank because of it's inaccuracy and inconsistency due to the fact that the rank is being generated by toolbar and not by actual visits. Some SEO experts consider it useless and does not have any significance in SEO. Yes, it is true! Alexa does not contribute any good in SEO but on the other hand, it has some advantages.

To the people who are new in running websites and wanted more popularity, Alexa rank is very useful. I've been selling websites for two years now and Alexa rank is one of the most important features the buyers are always looking at.

Popularity is not determined only by Google Pagerank but also by Alexa rank. If you checked those websites that have higher ranks, you will noticed that these websites are really popular and well-known. Higher Alexa rank increases the website's value. Contrary to Google Pagerank, Alexa rank refers to traffic. In most cases, the higher the traffic your site is getting, the higher the Alexa rank it could have.

There are a lot of websites with higher Google PR but have low traffic and this kind of site status is not good if you are planning to make money through this type of site.

A site that has a good PR must also have a good Alexa rank in order to balance the status. There's a lot of ways on how to increase both Google PR and Alexa rank and there are also a lot of ways on how to check and monitor these ranks.

Monitoring your sites Google Pagerank and Alexa rank is important in order to identity your site's areas of improvement.

Webtoolkeeper.com listed numerous ways and methods on how to monitor these ranks and it's blog offers free SEO tutorials and manuals on how to increase these ranks. You are not a complete webmaster if you overlook these things.

Biggest lists of Alexa and Google Pagerank c checking tools are available in this link: Pagerank Check Tools

Tips for Successful Web Site Management and Marketing

Over the last few years the growth in marketing on the internet has produced all kinds of software and database solutions aimed at managing commercial websites. Whether you're a huge corporate enterprise, or a small to medium sized business, you don't have to look too far to find a sophisticated program to help you make your web site management and marketing much more effective.

But what do we mean by web site management and marketing?

In fact, these two aspects of running a business online are quite separate and different.

WEB SITE MANAGEMENT.

This includes the design of your site.

You need to think about how you want visitors to use your site. Will it be a showcase for your business and contain information about who you are and what you do? Or will it be a fully-fledged commercial site aimed at persuading visitors to purchase your goods and services? Or will it be both?

It is crucial that you have a clearly thought out plan, perhaps illustrated in the form of a story board, as to how visitors will navigate around the site, what you want them to do and how they will do it. Other aspects of the management of your web site include how it will be updated and how frequently. This is particularly important if you want visitors to return to your site on a regular basis.

WEB SITE MARKETING.

Marketing, on the other hand, refers to the process of how you get your message out to your target market.

This should include both online and offline marketing. Online methods might include article marketing, pay per click advertising, building email lists, search engine optimization, press releases, building links to and from other web sites, and starting your own affiliate program. Offline methods might include press releases in newspapers and magazines, and/or postcards to your lists of prospects and customers. And all should include a link back to your web site.

SHOULD I OUTSOURCE MY WEB SITE MANAGEMENT AND MARKETING?

As technology continues to evolve, more powerful web site management and marketing solutions will be made available. These can be a huge help in automating entire areas of your online activities, especially around payment for goods and services, and order fulfilment. Many more of these online tasks can now be done by others on your behalf.

For example, the design of your web site is something that might be done more effectively by those with a professional expertise in web site design. Some aspects of marketing can also be outsourced, such as article marketing.

However, there are significant areas of your marketing efforts that should be kept 'in house'. It is particularly important that you keep control of your overall marketing plan, most especially its development and review.

Email marketing, pay per click advertising and your affiliate program are all areas of marketing that need your close scrutiny. You need to keep your advertising tactics under constant review, especially in relation to the way different aspects interact with each other.

For example, you may run an affiliate program and produce regular email newsletters for your affiliates, providing them with information about new marketing tactics, or new resources for them you are just about to introduce.

Indeed, one of the best tips for successful web site management and marketing is to start your own affiliate program. This way you can recruit an online sales team that can transform your marketing reach and send your profits through the roof.

Successful web site management and marketing requires long term planning and constant review. It is just as important for small and medium sized businesses to have a strategic plan as it is for larger corporate organizations. The power of such a plan is to be seen in the huge wealth and marketing influence wielded by the most successful corporate enterprises.

The trick is to decide which of those tactics can work for your business and how best to put them to work for your website management and marketing.

Does Your Site Have Traffic "Overload"?

What would you do with all of the extra money you'll make from a 30% increase in traffic to your sites? How about a 45% increase???

Whether you have Affiliate sites, Online stores, Marketing sites, Social networking sites, Blogs, or anything else that needs Traffic "Overload", Traffic Secret Handbook is your Market-Proven, Real Business Blue print to Emotionally Attaching visitors to your site!

Everyone knows, you can have the most beautiful website, with the most comprehensive content in the world but if no one sees it...it is worthless!

Now if you have 10 beautiful sites that no one sees, that becomes not only worthless but VERY COSTLY!!!

If you are serious about your Web Wealth Acquisition Plan, you knowthat you need to "overload" your sites with traffic.

That doesn't come from crossing your fingers and hoping.

Traffic "Overload" only comes from years of experience in how to make people go to your sites by using proven techniques andtechnology that will make your visitors acquire an Emotional Attachment to your site upon the first glance!

The "perfect" traffic is traffic that MUST go to your site for more invaluable guidance, information, and a product or service that they can't live without.

They must have an uncontrollable need to go to your website!

That is exactly where Dan Jeffreys, creator of TrafficSecretHandbook.com, comes in to teach you what Real Business People do to drive customers "through the front door" of your Web Wealth Empire!

Just a few of the Secrets that should NEVER leave your mind when you are creating your Web Traffic "Emotional Attachment Campaign" are:

- Link Popularity Reference Point - Web Traffic Analysis Shortcuts - Keyword Analysis Engineering...

Dan will teach you how to re-engineer your current Pay Per Click, Banner, Peel-away, Pop-up, etc. advertising campaign to fit his easy to use Blueprint of "Emotional Attachment" to generate Web Traffic "Overload".

Dan Jefferys has become known for his "Middle aged Non-Guru" style of Web Traffic Generation Techniques that teach you the Real World of Traffic Generation, not some "one- off trick" that will get shut down next week.

His goal is to empower Web Newbies to evolve beyond the "one-hit wonder gurus".

His years of testing and perfecting the Emotional Attachment based "Traffic Secret Handbook" will have you on "web traffic overload" faster than you could imagine!

It doesn't matter if you're making millions a year online or if you're just an affiliate "weekend" warrior, the secrets of Emotionally Driving and Attaching Traffic to your sites will raise your Web Wealth Empire to new heights.

When you're ready to solve the web traffic question...Check out www.TrafficSecretHandbook.com

Engine Expert Optimization Search: Principles to Guide Your Engine Expert Optimization Search

If your business runs a website, you decidedly must run an Engine Expert Optimization Search to locate an agency that will guide your website and activities online.

One of the significant choices a business makes now is to set a website and grow itself via the internet. The principal idea behind a website is to connect with lots of potential clients or buyers and to reach them in an competent, inexpensive, straight and open manner, so that they can grasp your company's message clearly and finally will purchase your products or services.

A mix of important characteristics is indispensable to accomplish prominent presence on the internet, as it needs tons of arduous and expert work to be noticed among millions of companies advertising on it.

Besides the design of your website, which is a basic element for success, you must pay special attention to the "construction" of your website, because it is crucial for marketing and advertising it successfully on the web. This covers lots of technical work therefore it is vital that you locate a specialist to assist you and here is where an Engine Expert Optimization Search is necessary to identify the right agency to assist and lead your website towards success.

Success on the web is about appearing on the main five options when a person types in specific keywords that directly and correctly relate to your organization, your products and your services. Immediately after typing the correct keywords, clients will understand what you do, how you do it, where you do it and how you can aid them to resolve their problems.

Every Engine Expert Optimization Search you run has to guide you towards identifying agencies that would design strategies and share advise that will locate your website on the top and keep it there.

Your website has to win the search engines' "regard" to be let in the top positions, it has to earn that place and after a thoughtful Engine Expert Optimization Search it could accomplish that. A professional SEO agency takes research to be found, but when you locate it, it will take care of your website and business with care and responsibility, taking into account every fundamental detail to get you on the top place on search engine results.

Following are some characteristics you must determine on the prospects when running an Engine Expert Optimization Search:

- Check references. The agency must have open and positive evidence of earlier successful work to prove their ability. A professional SEO agency will not need to advertise to find clients, because references are the best advertisement.
- The agency operates under White Hat practices. These are clean and authentic optimization methods rather than spamming and concealed tricks.
- They stay with you from start to end. They assist you in the total project and follow after it is completed.
- Your website is viewed as unique. No plan is suited for everyone, each case is special and different.
- Unique keywords are selected for your website. It is crystal clear how crucial these are. They must be thoroughly investigated beforehand to guarantee a perfect fit to your necessities.

Saturday, January 24, 2009

Tips for Email Marketing Success

Many organizations spend huge amount of capital into advertisement to get prospect but they fail to market their Product/Service to them .Email communication is of the most effective ways of cultivating the type of relationship needed to turn your prospects into customers.

First and foremost thing in Email Marketing is to understand the purpose for mailing and provide relevant information to person who has requested it.

When designing your email, always keep in mind the amount of time you can expect your the reader to spend viewing it. Today, everyone needs information but no one has time to read it. They want detailed though precise information. Thus, to make your email campaign success, it is important to follow the given steps:

Tip 1# Make a plan regarding 'type and frequency' of email communication you will be sending. For newsletters the right volume could be weekly, biweekly or monthly. You can send promotional mails also in case of special discount or offers.

Tip 2# Add Sign-up to your website. From there you can get subscriptions and can import email ids into your existing mailing list.

Tip 3# Design a good email template. For this, either you can use integrated templates of emailing software or can search on web.

Tip 4# Create quality content for newsletter and try to convey your message clearly. Try to keep the email short with compelling and interesting subject line.

Tip 5# Add sign to every email with your name, company name, email-id and contact number so that it may not look like a spam mail.

Tip 6# Use email marketing software that can easily show you the statistic of click through, open, number of subscription, unsubscription, bounce rate etc.

Tip 7# Continue sending newsletters, message, promotions, announcements consistently.

You can notice the difference after implementing these tips in your email communication. Rather than blasting out a promotion whenever sales are lagging, schedule emailing newsletter. Never forget to give your readers a reason and means to share your email with others. Staying in touch with customers by providing imperative information is the ever best marketing technique.

FREE Keyword Tool - PPC Web Spy - Reveal Your Competitors Keywords and Ads in Seconds

So Brad Callen has done it again...have you seen this new keyword research tool he has just released. I cannot begn to describe how amazing it is. Imagine for a minute that you could see every keyword your competitor is bidding on, see how much they are paying per click and how many clicks they are getting per day. Oh, and also imagine that you can see every ad they are using for each keyword. How cool would that be? What would be even cooler...is that if you could see all of this from Google. If somehow you could do all of your keyword research without ever leaving the Google search page would be really cool...wouldn't it?

Well....enter PPC Web Spy. This tool does everything mentioned and more. Words cannot describe how easy this tool is to use. I have been looking for a tool like this for years. Brad spent over $127,000 developing this tool and its been years in the making...Guess what he is charging for it? Nothing! Yep, it's absolutely free. A free keyword tool that will let you uncover or "steal" if you will, your competitors keywords in a matter of seconds. The tool is simply amazing and completely FREE!

Get It Now

If you are stuck in a rut trying to find the right keywords or if you just can't come up with that one killer ad then YOU need this tool. It takes all of the guess work out of keyword research. You can literally copy and paste your keywords into your adwords ads in seconds. You know exactly how many clicks you will get and exactly what you will pay. What can get easier than that?

Well...the second part of Brad's software actually allows you to dominate the #1 and #2 slots on Google for any term...Instantly! I am not kidding. You have got to see it to believe it, but you can dominate the #1 and #2 slots for Google using this tool and you can do it for any keyword you want. This is one powerful tool...and remember you can get it FREE!

If you are at all intrigued by this you owe it to yourself to check it out. I guarantee you will not be disappointed. The best part is that it is FREE. It will not cost you a dime. You can download it today.

Friday, January 23, 2009

Fear of Google in Link Building

The very common issue I noticed in Link Building is the fear that site can be penalized by Google for unethical link building. But the thing is that who will decide the tactics you are following are ethical or not. This is where you need to implement your common sense when building links for your site.

Let's take it like this- You come across a technique and discuss whether it's "ethical or unethical". However, somewhere in your mind you are thinking that implementing this technique can help you to get traffic. Think again and again- if still you feel it can be beneficial for your site, don't worry about being penalized.

Why am I assuring you? I have a reason. Google is not the only search engine as there are many more in competition. People always talk about Google because it's a major one but not all-in-all. Being a supreme, Google will never do anything which can down their reputation in the market. But yes, you should care about the quality of work you are doing, not about Google.

For instance 1: You have a site related to SEO services and you exchange link with a game site or adult site which makes no sense for you or your site pointing to sites like this. Then this could be a reason that Google devalue your link.

For instance 2: When people buy links from thematic and quality sites, there is no reason to get penalized. Getting paid links from link broker and non thematic site can't help you in any way- neither in increasing ranking nor traffic. In such cases also Google can't give value to your link.

Being penalized for anything is different from being devalued. Google knows it very well that webmaster's use number of techniques to rank high and there is no certain rule through which a site can get ranked. So they never penalize you until and unless you are doing something bad, illegal, immoral.

Everyone has their own methods and style in which they are comfortable, but not everything works out the way we hope especially in SEO. Sometimes it works, sometimes not. Hence, Without Google's fear opt the techniques which you feel would really be and experience the result.

Your Booklet Content Can Persuade Your Readers To Buy

Yes, selling and marketing are not only designated to brochures, flyers and postcards. Your booklet printing can also be an integral part of your marketing campaign, and can do very well in influencing your readers to buy from you.

Printing booklets is almost the same as printing your custom brochures and catalogs. They have the same amount of pages (which is many compared to a one-page flyer), and you can list as many products and services as you want. The only difference is that your booklet printing can also serve as information guide to update your readers of what is going on with your business. Not only that, printing booklets can also be a means for you to spread valuable information that your target readers can use in their daily routine.

And just like brochures, your custom booklets should be able to attract your target readers for it to become effective. Without readers to look inside its pages, your booklet printing might as well be just another stack of paper that should be trashed immediately.

So what do you do to attract as many target readers as you can handle? You need to beef up on the content and images when printing booklets.

Informative and visually appealing. Booklets are not made of content alone. In order for you to attract the eyes of your readers, you need to add pizzazz to your project with colors and images. However, what is appealing depends also on the person reading your color booklets. So be sure to create a marketing ad that can encompass most if not all reader preferences. One basic rule to guide you - be sure to have a clean and uncluttered look to your booklet printing. How you print your booklet is a reflection of how you operate your business and the way you deal with your clients.

Simplicity always wins over complexity. A simple and clean design always gets positive points when it comes to attracting readers to your print ad. Even if you are a graphic design company or an artist showcasing your talent, a complex design can only distract your audience to what is more important, which is your message.

Just remember the KISS principle - "keep it simple and sweet". If your elements do not have a purpose and can only clutter your overall appearance then better forget them. You need to focus on what is important. Highlighting your message is more important than having an attractive design that does not mean anything.

Consistency. Not only should you beef up on your content and add appeal through your color and images, more importantly, all of your elements should be consistent to your overall look and feel. Consistency to one theme or idea throughout your many pages should be a priority when designing your booklet printing. Everything in your print ad should have one purpose - to emphasize your message.

Relevance and fresh information. Finally, remember that not only are you providing your readers with your product and service list, you are also giving information that they can use in their life. What good would that information is if it is already obsolete? Review and update your content as well as your images so you will not appear inefficient and inept in running your business.


HOW TO AVOID UNETHICAL PRACTICES IN SEO

Search engine optimization can be done in many ways, but some of these are considered unethical. If used, this may result in a ban on your website or can even invite several other penalties from the search engine authorities. More than helping you to raise the rank for your website in search engines, some such strategies can spell plain disaster instead. So it is important to know what to avoid while optimizing your website for search engine rankings.

Text in graphics

Text inside images and graphics cannot be tracked by search engines. So even if you use significant keywords and relevant texts within the graphics, it fails to contribute to search engine positioning in any way. Information, words and texts should be placed in a way such that the search engines can easily identify them and thereby give your website a better rank for those search results. More the text in graphics in a webpage, lesser its chances of being noticed and getting good rank in search engines. Failing to identify graphic texts, the search engines often deduce these as blank web-pages. Homepages are classic examples of this, they being graphic intensive and incorporating texts in images.

Moving a page having a PR

Moving a webpage means making it lose its Page Rank (PR) until Google indexes it next. So if you are to shift the page, redirect its original URL to the new page, mentioning whether the translocation is temporary or for good.

Dead ends

Every webpage must have a link exit, a way out of that page. No webpage should be a closed road.

Artificially increase a page's keyword density

Stuffing a webpage with unnecessary words in order to heighten its keyword density is a major unethical attempt, which leads to severe penalizations at times. When ALT tags are stuffed with keywords, users do not get to view it and that is precisely what is held as a wrong strategy towards search engine optimization. So fend it off.

Using hidden text or links

Hiding texts and links from the users' view is yet another significant red-flag point for search engine optimizers. Only those texts and links that are clearly viewable should be used.

Links from link farms and non-relevant sites

When you are using other related links in your webpage, it is best to ensure that they are of relevant sites and not of FFA sites or link farms. One simple way is to use links from pages that do not have many other links, from websites having the same theme and content as yours or from those that complement yours.

Unnatural links

Natural links always have an edge over unnatural links when it comes to positions in search engines, because the latter prefer linking to be 'natural'--to appear spontaneous, as if they are natural results of a business deal. To do away with unnatural linking, avoid too many links at a time, avoid links all coming from link pages, avoid all reciprocal links and all links having a high PR 95 or above). This way you can save throwing an impression that you bought the links.

Using the same text in all incoming links

If every website that links back to you bears the same text on the link description, it is considered unnatural. More natural is to allow some percent of the site's name in the text and the rest a wide range of description. This link text description plays a crucial role in determining the site/page rank. So it is surely advisable to carry this in mind while you fix your preferred link text description in your website.

Let's be objective. Why have you spent your precious time and money putting up a website? Obviously so as to benefit from the sort of publicity the net has potential to provide you with. The main reason you have a website is so that others can see it and know about you or your business. If you aren't being seen then the primary point of putting up a website is lost completely.

Being advertised on a search engine is one of the most basic ways of inviting visitors into your site. But advertising yourself is not enough you also have to ensure that you have the right amount of visibility which will get you noticed; a high ranking therefore is an absolute must. Search engine optimization is that missing link between a good and a great business, it earns you customers, keeps your website well visited and makes your investment on the site a success.

While nobody dare deny the kind of benefits you are likely to reap from being ranked high on a search engine, a certain amount of decorum needs to be maintained even here. A number of unethical practices have recently become prevalent amongst those desperate to boost their rankings. While on first glance these might seem completely harmless to you it is important that you recognize them for what they really are. The first step towards doing that is spotting what YOU might be doing wrong. Following is a list to help you through your discovery:

Inappropriate use of keywords

Sooner or later you are bound to find out that between you and the search engine, you are the one with the brain cells. But don't go overboard with your discovery. Yes, you can fool the search engine with long strings of text into which you discreetly bury a gallon of keywords which have no relevance whatsoever with your site, but in the end you won't be fooling the customers who will be finally using the links. Let's face it, if the user is searching for "fish" or "fishing" he/she is most likely to not click on a site with a text like "boating fishing exotic animals site seeing great locations cruising Kuala Lumpur". The irony is that if someone is really searching for a subject related to your site's material even then he/she is probably going to skip clicking on your link because the description betrays no clue as to what really the site is about.

Inappropriate use of Meta tags

First things first, if you are wondering what META tags are then they are the html code that your website designer has used to create your webpage. They are also used to inform search engines as to what the keywords on the site are. So as is obvious by now certain ways of tampering with your META tags, certain 'tricks', let's call them, might help you fool the search engine in ways very similar to that described above. However, your brainwave won't get you too far unfortunately because stupid though it is, even a search engine knows not to go by appearance alone when it comes to websites, so instead of depending on the META tags alone it usually also checks up the content!

False content

As a user you have probably come across a dozen sites which seem to have long strings of text which have nothing to do with the site as a whole and probably make no sense individually either. These are what are called 'False content'; they are put up on a site only to use a few keywords which might get detected by a search engine. Needless to say such content is a complete obstacle in a good read and even if the overall look and feel of your site is A1 every visitor will get put off by these.

While no one is taking away the fact that a good ranking is important it is probably also of some importance to gain it the right way. And tricking the visitor or disrupting their read is certainly not the way I would call right. Stick to making your website useful and make sure it has the right kind of 'real' content, once that is done no one will be able to stop you from getting a high ranking with the search engines.

Search Engine Optimization - Slow but Steady

In the ever expanding world of the web, one of the most effective ways of getting your website ranked on the top notch search engines is to make them search engine friendly. Popularly, this technique is known as search engine optimization and it not only optimizes the website but also makes them search engine friendly.

However, be aware of the fact that search engine optimization is a slow process and it may take anywhere around two to three months to get your website ranked on the top rankings of search engines. In this sense, you need not get disheartened as your perseverance will not only get your site good ranking, but would also eventually hold your company in a good stead in the long run.

The reason being that in this age of the Net many prospective clients visit websites through a search engine by using a combination of various keywords that best describe the product or the service they want to buy. Better still, with the kind of results being shown there can't be any other technique as cost-effective yet efficient for obtaining the desired results.

The answer to all this is simple; just get your website optimized using qualitative SEO services. Once the target rankings are achieved, there will be a huge increase in the popularity of your website and visitors would be just thronging it to buy your products or services. With regards to this, getting in touch with an SEO expert would be a good option, but in case you have limited budget and can't afford such services then the best option will be to do it on your own.

Whatever be the case, the best scenario will be to educate yourself with the basics of SEO Services Delhi so that in case even if you choose to employ a consultant you would be able to easily identify with the techniques that he will use. This surely will enable you in make certain that the consultant is only using the most effective and ethical practices.

Nevertheless, for some of those overzealous types, we will disclose that the two most popular ways of search engine optimization would be to make your website or company popular through submissions of the website or incorporating relevant, keyword-rich content all through the site. These SEO techniques will definitely be of real help and enable your company to secure a good ranking in not just one but in almost all the search engines. Olive e-Business is one of the leading Search Engine Optimization Company in New Delhi, India offering strategic consulting and campaign management that can help you bolster your online presence.


Thursday, January 22, 2009

Benefits of SEO Services

With the help of Search Engine Optimization technique, a website can be ranked in top search results of appropriate keywords.

It's a well known fact that the visitors that are highly qualified internet savvy leads are more likely to buy your goods and services. SEO operation can help you locate the best search terms which will not only attract more visitors to your web site, but ensure that those visitors are more likely to be strong probable customers for your goods and services. SEO helps you to build up your company image, increase sales and get many business opportunities.

It provides cost effective internet advertising with a potential high rate of return, giving you an excellent return on investment. The site that is visited the most appears at the top of the search results. Search Engine Optimization helps millions of customers successfully find products and services online faster with less effort.

Some of the benefits of Search Engine Optimization are:

Saves time and Money: Search Engine Optimization saves valuable time and money by utilizing free search engine services to advertise the products and services.

Improve your Competitive Edge: Once a customer starts liking your website he will find all his meaningful information online.

Enhance sales: Researches have proved that a customer is 10 times more likely to purchase your products and services after finding your website through a Search Engine rather than online advertising.

Expand Customer Base and target Audience: Search Engine Optimization exposes your products and services to motivated and interested customers.

Increases return on investment: Success and growth of a business depends on its profitability and returns on investments.


Make More Money with an Affiliate Marketing Business

Make More Money with an Affiliate Marketing Business

If you have an online company and you are not making additional revenues you need to integrate an affiliate marketing business within your site. This is very easy to do and you will benefit in many ways. There are also systems you can use to make your affiliate business very successful.

An affiliate marketing business is designed to work for you and help you generate a passive income with your online company. Affiliates are companies in the same niche as you that offer you the ability to advertise for them on your company site by placing a link to their company site. When users visit your website, click on the links, and make a purchase, you will benefit by making a profit in the percentage of the amount of money they spend. Any time a user comes from your site to make a purchase you will benefit. Once you have all of the links set up on your site you will be making a passive income.

Being profitable is very important for any online business. If you are having a hard time making money by selling the products and services you offer then you must consider an affiliate marketing business. This can help provide a supplemental income by making up for the loss in profit with your business.

There are many systems out there that you can purchase to help you with an affiliate marketing business. The best system you can use is called the Traffic Hijack System. This can help you generate up to 5 figures of more income each month just by integrating the product with your site. You will learn how to set up an affiliate program and immediately attract the best affiliates in the market. Many site owners have affiliate programs but are actually using the wrong affiliates. Now you can have access to the right affiliates that will make you the most money.

The Traffic Hijack System works by tracking down the best affiliates quickly and efficiently. It is common to spend hours looking for affiliate programs and being unsuccessful. You will learn how to build an Affiliate marketing business and steal the best affiliates legally.

Many online businesses fail each year because they cannot generate enough revenues by selling enough products and services. You can integrate an affiliate marketing business into your site and begin making additional revenues that are a passive income. This can help you financially succeed online.


Wednesday, January 21, 2009

How Did Work Blogging for More Traffic?

One method of bringing traffic to your blog is by writing high quality articles. These articles should have unique content and should relate to the product that your are promoting. Another method would be to post other people's articles but be aware that then you runs the risk of having duplicate content on your blog. By writing your own articles, you do not have to worry about the risk of duplicate content, because you will have content unique to your site. You will rank higher in the search engines by having high quality unique content on your blog.

You also should submit your articles to the article directories to give your blog increased exposure for the search engines. Be sure to put a resource box at the end of your articles. The resource box should include your name and your website or blog URL. By adding the resource box to your article, when your article is used it increases your exposure and thereby increases traffic to your site or blog.

You can also write a review of the affiliate product, ebook or program that your are promoting. The review should include the primary features of the product, the benefits of the product, and any problems or glitches in the product. When you report any problems with the product, you are showing you're that you are reliable and honest. This increases your credibility and shows that you have knowledge of the product, and that you can be depended on. People are more inclined to buy from a person that they trust and respect.

Blogs that are updated regularly with new and fresh content can show a higher ranking in the search engines because the search engines absolutely love new content and sites that are updated frequently. Make sure the content is pertinent to your site and has quality content. Each time you add new content to your site or blog, it will be crawled by the search engines.

Another method of getting traffic is by getting inbound links to your blog. Writing and submitting articles to the article directories is a good way to start the links because your resource box is in each article. If you have other Blogs, you can place links in those to each of those as well. Just post the link to your blog or website to as many locations as possible and that exposure will bring traffic to your site.

By keeping your content updated and new, creating links back to your blog or website, getting good ratings with the search engines, and building and maintaining a good relationship with your customers, you will have traffic coming to your blog or website.


Sitemap - Bird's Eye View of Your Site Structure

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site's theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the "big picture" of your site by reading through each page, and by doing that you will be saving your visitors' time.

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page -- they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.

4) Organization and relevance

A sitemap enables you to have a complete bird's eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance.

From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accesible and neatly organized for everyone.


Tuesday, January 20, 2009

Web Marketing and Sales Profit

Web Marketing and Sales Profit

Does your online business perform to its potential? Web marketing does the trick if a business is required to deliver profit. In starting a money-making endeavor, putting up a website is simply the first step to take. Then, the ball must keep on rolling. Sales activity that is substantially profitable must take place. The selling arena is a region where various businesses thrive because they know how to make their heads stick out. They survive because they do things above the crowd and above the ordinary. Being visible means something. That is why advertising always thrives together with sales. These two, web marketing and online sales, indispensably come as a pair. In the Web, a website possessing a unique promotion method usually gets the bigger share of attention from users. As visibility is a pertinent issue to deal with, it is the most common pitfall of many companies in the virtual world. Normally, those who are not advertised in any medium fail to reach the market. As people see, so they buy what they see. Advertising enables users to know that this kind of product exists and address their need for such. Create awareness for your brand. There is no other way where people who use the Internet can be persuaded to check out on your products. Web marketing provides the solution to the visibility thing. It also creates tangible results such as site visits, fast product turnout and sales. Most of all, its most measurable effect can be seen in the profit made by a certain website. Stimulating the sales growth may not happen overnight. As Web marketing measures that are effective usually take a considerable time to develop results, however, definite change can happen for your online company. Getting revenue is a process and along that process, there are various steps that must be accomplished first. Advertising is the horse that pulls the cart. It is full of potential, that if done the right way, the right people can be reached. Consequently, in reaching people, it is imperative that a proper language must be delivered to them. Web promotion techniques make sure that the right message goes to the right target. Get the best profits and push your business to achieve unlimited income using methods that are already proven.


Monday, January 19, 2009

Learn How To Generate Solid Affiliate Revenue From Experts in The Field

How can I make money online? I asked myself this question 3 years ago, and today I am generating a solid income with up to 5 revenue streams, and with many more to be set up in the coming months. How did I get to this point? By using affiliate programs, affiliate marketing and promoting affiliate products. Initially when I started it was all trial & error. I was so overwhelmed by the number of different affiliate programs available, and the endless number of products available to promote. How does one shift through all of this to find success with this business? In my search for information over the past 3 years, I've come across some excellent articles, resources, tips and guides written by experts in this field. These are people who have had lots of successes with affiliate programs and as a result have valuable information to share. I collected all this information, stored them, and kept them as a reference tool. This resource became an immensely valuable tool that I attribute almost entirely to my success with affiliate marketing - 80% I would say, with the remaining 20% being attributed to my hard work and determination. As a result of my success, I decided that it is only fair that I start giving back. For people who are looking to generate affiliate revenues by promoting affiliate products, I have the following advice:  Don't give up. It all seems frustrating at first. You may find yourself losing money initially, and will be tempted to give it all up. But DON'T. Keep learning, keep experimenting, and keep searching for that system, strategy, and / or product that will prove to you that this CAN work.  Access this website http://www.affiliate-program-info.com and learn how to make money online. This is an amazing FREE one stop resource, taught by people who have had tremendous success in affiliate marketing.


Sunday, January 18, 2009

Attract a Stream of Traffic to Your Site

For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you. In fact, may websites turn into online wasteland because they are not well planned and do not get a single visitor. Gradually, the webmaster will not be motivated to update it anymore and it turns into wasted cyberspace.

The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a "food" section, an "accomodation" section and an "entertainment" section for a tourism site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information.

When you have a broader, better-defined scope of themes for your website, you can sell space on your pages to people interested in advertising on your page. You can also earn from programs like Google's Adsense and Yahoo! Search Marketing if people surf to those themed pages and click on the ads. For this very reason, the advertisement blocks on your pages need to be relevant to the content, so a themed page fits that criteria perfectly.

As Internet becomes more widespread, advertising on the Internet will bear more results than on magazines or offline media. Hence, start tapping in on this lucrative stream of profit right away!


Saturday, January 17, 2009

Top SEO Techniques for 2009

We are all aware that SEO is very dynamic and is changing constantly. This needs constant monitoring as search engines like Google believe in making alterations in their algorithms. You may have a certain number of links, key words or key phrases on your webpage, as well as you can use other SEO techniques, but the result will not remain similar. Techniques which worked in 2008 may not work in 2009.

There are some search engines which also consider cookies as well as your IP address to ascertain which part of the world you are from to target the visitor geographically. This makes it important that you keep replenishing your website with new content to help you rank better in search engines and even in search engine marketing.

All businesses are becoming more aware of the importance of implementing the fundamentals of SEO. On the other hand it is difficult to ascertain what makes the basics. One requires a lot of search engine training and experience to become expert in search engine marketing.

You have to commit to the procedure of SEO as it is not a onetime activity. Algorithms search engine optimization keeps changing all the time, what worked last year my not this year. You have keep on making regular changes regularly and SEO training as well as SEO needs a long term view and dedication. Patience is an important virtue and there are no instant results. Anyone who has taken SEO Training will be aware of this as it can take a lot of time to be featured in the top of the search engines.

In case you are planning to do SEO yourself, you must take some search engine training and try to learn as possible. You will find a number of resources who will give you the latest techniques of SEO Search Engine Marketing.


Friday, January 16, 2009

Good Design Principles

Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.


Thursday, January 15, 2009

Benefits Of Article Directories

The article directories are the one stop portals that carries the information on a large number of topics in the form of articles. These article directories have a classification of the articles depending on the category it falls into. Using the category of a particular article a person who is searching for a particular topic can easily search for the required article.

The article writing and the article posting is done by the article writers who are responsible for searching on a particular topic and writing down keyword specific articles. These articles are further broken down into smaller sections or combined together to form bigger article enveloping more data on a particular keyword. The article directory is a huge database carrying an extremely large number of articles on different topics. One such article directory is www.ezinearticles.com. Article writing is one of the upcoming professions that are meant for both web based posts and news paper and magazines.

Article directory promotion is very important in order to make the article directory popular among masses. Number of techniques can be employed to make the directory popular. There can be small incentive based posts that one may allow in his article directory to keep the article count increasing. By selecting and posting the best articles posted in the week one can also motivate the writers to improve their writing skills and provide cohesive and precise articles.

The submission of articles has to be tracked and kept a count of, so as to easily categorize and place the submitted articles in the respective categories. Also this would help in keeping a count on the number of articles that a writer submits. There are a few article directories that are also interested in purchasing articles. Copyrights are issued after the article are purchased from a writer.

To find a particular article from amongst the different articles these article directories and SERPS includes a search tool. This search tool specifically searches for the articles present in the directories on the basis of different parameters such as the keywords for the article, the writer of the article, the date of submission of the article and even the category into which a particular article falls.

The most important point that one must be considered while writing an article for an article directory is to lay emphasis on the unique content. The content of the article should not be copied and should be 100% unique. The above points summarize the steps required in developing an article directory.