Connection Between Expert SEO and Branding

Most businesses have a problem when start growing and even many of them have disappeared after a short period of welfare! This happens of a multitude of factors and one of them is branding. The corporate identity or branding is the process of creation of a customized presence among other businesses of the same type and it helps customers to remember a service or product and to choose to buy it. So, it has a capital importance and is one of the key factors which lead a company to success or bankruptcy.

Most companies that fail do not invest enough in advertising, one of the important parts of the branding process, because it think that advertising is too expensive and therefore it necessitate too much money. Up to a point this opinion is true, but there are a lot of media channels which can help in creating a strong corporate identity with a reasonable amount of money. One of them, perhaps the most important, is the Internet. Nowadays everybody knows what is the Internet and even many small size businesses understood its importance and have assured a presence on it. The since called search engine optimization (SEO), which means preparing of a web site for the search engines, gives to some sites a great advantage against others: they are found by people who use search engines (Google or Yahoo!, to mention only the biggest ones), while web sites which are not optimized or optimized wrong have less or no visitors at all! All this means that the websites in the top of the searches sell services and products, while the other ones have no buyers!

But where is the connection between branding and SEO? Well, SEO is an ongoing process which starts even before the building of a web site! In fact, in larger terms it means the close planning of each step in the development of a website: the right keywords research, choosing the correct domain name, designing web layouts, colors, structure, text, headings, branding, marketing and advertising. Yes, all this are (or should be!) parts of the expert SEO process! Starting from scratch the entire process of branding gives a huge advantage: the entire business is transformed into a manner which allow the best marketing of services or products that are offered by a company. If a site has an adequate web design and content it has better chances to be remembered by people who see it. Expert SEO lets people to find a website for a few relevant keywords or key phrases and so it brings in contact the visitors of the site whit the identity of the company. Obviously, as more people remember the logo and representative colors of a company so more renowned and trusted it will be.

Normally, the branding strategy has to be included in the designing process of the site. A research for the most appropriate layout, colors, and pictures is compulsory to understand the target audience who buy the offered services and products. After the expert SEO steps are performed and the site of the company started running, a complete branding process has to include also some "classical" advertising methods to increase the brand's popularity: a press release, radio or TV advertisement, newspaper or magazine advertisement, an e-mail campaign, and others. Of course, all this things have to be made whit an eye on the competitor companies because the best way to performance is to learn from others success or failure!
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